Prime Day vs. Black Friday: Which sales are better?

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The difference between Prime Day and Black Friday — their roots, anyway — probably isn’t a mystery to anyone who has dabbled in online shopping before.

Most of us know that Black Friday is the big sale frenzy that happens around Thanksgiving as a precursor to the holidays, and that almost every store you can think of participates. Alternatively, the name “Prime Day” suggests that the event is indeed an Amazon-specific event made up by Amazon for members of its Prime subscription service.

The lines between these two shopping holidays also aren’t quite as blurred as they are between Black Friday and Cyber Monday, which have become pretty indistinguishable from each other due to 1. being just a few days apart on the calendar, and 2. Black Friday relying just as heavily on online shopping as Cyber Monday does.

But back to the question at hand. Most people aren’t concerned with these shopping holiday semantics. The people just want to know: Does Prime Day or Black Friday have better deals?

Does Amazon have better deals on Prime Day or Black Friday?

Amazon hypes Prime Day up so much that you can’t help but assume those few days in July are its Olympics. (Prime Day 2025 is scheduled for July 8 to 11, making it the longest Prime Day ever.) The retail giant also hosts a 48-hour fall counterpart called “Prime Big Deal Days” in October, which really makes you wonder: It can’t possibly have the bandwidth to turn around and do the same damn thing a month later for Black Friday, right?

Jeff Bezos is heard cackling in the distance.

Amazon price history shows us that, in many cases, Amazon does go as hard for Black Friday as it does for Prime Day. It’s not uncommon to plug the Amazon URL for any popular item into the price-tracking site CamelCamelCamel and see a handful of very consistent dips to that item’s all-time low pricing — those few instances being middle of July (Prime Day) and the end of November (Black Friday), plus a common third dip in mid-October (Prime Big Deal Days).

Amazon’s Black Friday deals do tend to be a little more accessible than its Prime Day deals, since you don’t have to be a paying Prime member to unlock them. (It’s the same story for Walmart’s anti-Prime Day and Black Friday sales, though being a paid Walmart+ member still has its perks, like getting early access to deals.)

In terms of what’s on sale, there’s a ton of overlap between Prime Day and Black Friday deals. Robot vacuums, headphones, Apple devices, and kitchen gear are likely to get similar treatment for both, so if you find a stellar deal on one of those items, there’s probably no need to hold out until the other event to see if the deal is better then.

A few categories are better to shop on Black Friday than Prime Day

A few categories do play favorites, though. For one, deals on TVs tend to be better on Black Friday. Aside from discounts on its own Fire TVs, Amazon doesn’t go super hard on them at any time throughout the year. Best Buy has a much wider selection on its (virtual) shelves at any given point, specifically offering way more premium big-screen options than Amazon. Though Best Buy does hold competing sales during Prime Day, it tends to put on the bigger show during Black Friday.

We see better laptop deals on Black Friday for the same reason. Amazon’s selection just isn’t that great compared to its competitors, who typically reserve their best offers for the year-end holiday shopping season. It’s not just because they know more shoppers are primed to shop at that point: According to Mashable’s Haley Henschel, it’s also because “manufacturers are trying to offload their inventories ahead of next-gen refreshes” at the start of the following year.

Finally, toy deals also tend to pop off more heavily for Black Friday in true nostalgic holiday prep. If you’re looking to sign up for a streaming service for cheaper than usual, many of the big ones (Hulu and Peacock come to mind) are almost guaranteed to have a Black Friday sale, while they wouldn’t exactly have any reason to participate in Prime Day.