Key Takeaways
- DDC Enterprise purchased 90 BTC on June 3, 2026, lifting total holdings to 2,804 BTC at a $78,736 average cost.
- The company’s YTD BTC Yield of 48.3% tracks per-share bitcoin exposure growth, not price appreciation.
- DDC now ranks approximately #28 among public corporate bitcoin holders, with holdings nearly tripling since mid-2025.
Another Dip Buy as Holdings Near 3,000 BTC
The company announced the purchase via its official X account with the note: “When the market offers discounts, we lean in.” The 90- bitcoin buy follows a 131 BTC purchase on May 27, meaning DDC has added 421 BTC across three transactions in roughly two weeks.
Total holdings now stand at 2,804 BTC. The company’s average acquisition cost across all holdings sits at $78,736 per coin.
YTD BTC Yield Reaches 48.3%
DDC also updated its “ BTC Yield (YTD)” metric to 48.3%. The figure is a company-defined calculation that tracks the growth in bitcoin held per share, not a traditional financial return. It reflects how much BTC exposure equity holders gain per 1,000 shares as the company accumulates coins relative to its share count. The latest reading: 0.058945 BTC per 1,000 shares.
A high yield figure does not require bitcoin’s price to rise. It primarily tracks the pace of acquisition relative to outstanding shares.
Holdings Have Nearly Tripled in One Year
DDC held fewer than 1,000 BTC as recently as mid-2025. The company’s accumulation timeline in 2026 includes:
- Feb. 11: +100 BTC
- March 19: +200 BTC (total: 2,383 BTC)
- May 21: +200 BTC (total: 2,583 BTC)
- May 27: +131 BTC (total: 2,714 BTC)
- June 3: +90 BTC (total: 2,804 BTC)
The company’s prior cumulative cost as of the May 27 purchase was reported at approximately $214.77 million. The June 3 buy, executed at a lower per-coin average, pulled the blended cost down to $78,736.
Who Is DDC Enterprise
DDC operates two distinct businesses. Its core platform sells plant-based, ready-to-heat, and ready-to-cook meal products under the Daydaycook, Nona Lim, and Yai’s Thai brands across Mainland China, Hong Kong, and the United States. The company was incorporated in 2012 and listed on NYSE American around 2023.
Alongside that consumer business, DDC has adopted bitcoin as its primary reserve asset, a strategy driven by founder and CEO Norma Chu. Chu spent years as Head of Equities Research at HSBC Private Bank before launching DayDayCook and later publishing the company’s “ Bitcoin Manifesto” outlining its treasury thesis.
Ranked Among Top 30 Public Corporate Bitcoin Holders
DDC now ranks approximately 28th among publicly traded companies by bitcoin holdings, according to tracking sites including bitcointreasuries.net. The company has raised dedicated capital through equity and convertible preferred share offerings to fund purchases while aiming to limit dilution to common shareholders.
Real-time treasury data is available at treasury.ddc.xyz. A formal press release or SEC 6-K filing related to the June 3 purchase may follow.
What This Means for Investors
DDC shares offer equity investors direct bitcoin exposure through a traditional stock market listing. The treasury strategy is the primary narrative driver for the stock alongside quarterly results from its food brands. With holdings approaching 2,804 BTC and a stated preference for buying on price weakness, the company shows no sign of slowing accumulation.
